https://www.andrewagomez.com/home daily 1.0 2022-11-10 https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1501089334671-YMDY949KGXXJH3W3W1JA/AOF_Action7.png WORK - It premiered as #1 on iTunes download charts in 3 categories for over a week (Sports, Documentary, and overall Top Charts) Write here... https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1504295771597-JA2YH4L5U919F7S7TU7J/AOF_Action5+2.jpg WORK - And garnered 900M media impressions in its first 4 weeks and 1B overall impressions across 50 countries https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1501089305130-BY7G4VT2MU8FFPKTPIJF/image-asset.jpeg WORK - I knew the film would be a success within "action sports". My true aim was to reach far beyond action sports and use Red Bull's entire marketing mix to do it. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1504294736305-Z8CU9GWRZYOMKY4SM6JW/AOF_nyc.jpg WORK - 42 sold-out premieres in over 21 countries with more than 50k spectators https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1501099621437-V9V2BFG7H53EZ6LN6Y8B/image-asset.jpeg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1504300547182-AWKQGZ6AA45SNYLTLQI7/andrew.com+copy.001.jpeg WORK - The marketing mix we built was more robust than any media mix Red Bull had built before https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1504300757118-JMJJX7BFWG5LMWPYXU28/Screen+Shot+2017-09-01+at+5.05.30+PM.jpg WORK - A unique social strategy and UX/UI for the film's website aided in 1M page views in the first 120 days and a FWA Design Award https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505245119925-V8G414JTBXOQXSORSOR8/Screen+Shot+2017-09-11+at+10.56.04+PM.jpg WORK - The calculated bet paid off. In its first year the Signature Series became the most watched action sports property on broadcast TV with over 24M viewers in first time viewings https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505248715672-G0H0MLG4I4GDYVFE9UL8/Screen+Shot+2017-09-12+at+4.36.59+PM.jpg WORK - We secured Nike and Casio as Presenting Partners and made event specific partnerships with GoPro, Malibu Boats, Oakley, Specialized, Traxxas, Contour and the Utah Sports Commission https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1504720743250-6AGLE3WD41N4V8I8D140/1381782301245_1014_StraitRampage_PR.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505246970815-SL0EFI1RL77FKGBOS2OQ/SigSeries-+Square.001.jpeg WORK - The creative vision was a big part of that for me. I wanted its trailer, episodes, and marketing to all be in creative lock step https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505247477293-9IB5UPLZ33T3B8ZNM197/Screen+Shot+2017-09-11+at+11.27.52+PM.jpg WORK - Convincing Salema to join us and make the move from ESPN to NBC was massive for the credibility of the project Write here... https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505243614533-TD63NMO8TAVWJ8YNH3H6/SigSeries-+Square.001.jpeg WORK - 30 hours on NBC doesn't scream "below-the-line marketing strategy" to most marketers. But, I believed that if we were able to mobilize niche scenes through BTL successfully, it would be a strong "Ying" to NBC's "above the line Yang". https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505227582892-8XSVLD060MYFFABNZQ9B/Screen+Shot+2017-09-11+at+10.55.24+PM+2.jpg WORK - I saw the Signature Series as huge chance at building something from the ground up https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507012997390-YCY5FDOUOU17QBUEC0ZI/website+pics_horizonal.004.jpeg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1506986953570-LAKZ0ZFSVDL2RLCY0HLF/RBVR+-+square.001.jpeg WORK - Developed RBMH’s VR strategy and roadmap focused on where content consumers were and where they were going to be https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1506987541955-F05ND11DED65LEVV44YG/RBVR+-+square.002.jpeg WORK - Building a department from scratch meant lots of high pressure builds and testing https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1506987411277-3S8PYDYX9UOLBR41O297/RBVR+-+square.003.jpeg WORK - Created VR content development process internally and oversaw curation and cadence of content offering https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1506987500571-ZH079O18P3CDL78M95ZY/RBVR+-+square.004.jpeg WORK - · Led all VR platform, services, and partnership monetization efforts: pitches, deal structure, and execution https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505258336804-2WMYC6U16TC2G68FS91O/c74161d3-c1a0-40ee-9ba9-3c8901a962ce..jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505263840965-GY8F8S46AQ6EJRSVXS66/402551.jpg WORK - We wanted to create an intimate experience allowing users to look eye to eye with the person they're helping rather than down at them. What better way to accomplish this than to join them for their daily walk. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505262047327-ZR2B9IBEUU53NK54WTH8/A.jpg WORK - Women in rural Ethiopia spend, on average, 2.5 hours to get water daily https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505263873865-CB7ZUMZPR9LFLNJLX5GA/B.jpg WORK - Yeshi shared the sound of her footsteps, the music of her village, the sights of her path, and the wisdom of her hardship https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505263767028-NH95DA3TVVE3GGACLY7A/E.jpg WORK - Tens of thousands of walking-hours were logged and VentureBeat selected Yeshi as “gold” in “The 8 best chatbots of 2016” Write here... https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505263112111-8CLOUUPF7AEEK8XWHFGD/C.jpg WORK - With the help of AKQA we gathered stories, info, and experiences from real young women and built them into a Facebook Bot called Yeshi that let you experience some of it with them while walking https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505274381082-Q2WXD6EH082CYZXLLJRV/IMG_0981+2.jpg WORK - While shooting the shit with Caskey the idea was born. I drew the idea on the back of some scratch paper, pitched it to the Shazam guys and they were in. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505280782751-JLHVAVGUBXUUC5C3DVW2/SigSeries-+Square.001.jpeg WORK - The experience had 10x the engagement rate as Shazam’s next best campaign at the time. And because it was exclusive, viewers kept sharing it on their phones after the airing. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505275220347-7UJ17K0R84S1YM4M7743/Shazam+wide.001.jpeg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505274274649-ZBSRZU3XPKTS53N1ENDM/new.001.jpeg WORK - We wrote up a commercial script, got a hand model (me), and shot it the next day in the Red Bull gaming room https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505274251142-44UAJELOBWG7MGJKH6OR/Shazam.002.jpeg WORK - A few weeks later we’d funded it with the help of Contour and a “Shazam discount”. Users would be able to watch the POV of a rider in their hands while they watched the run on TV. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505280111574-KJ194SEMW3L2UH4DKA68/113bc19bdd908a07b31bf9955b869cae.jpg WORK - It was awarded Best Branded Experience by the Social TV Awards, was presented by Google as a best practice at the Mobile World Congress (2013), and snowboarders felt like it was something made special for them; cause it was:) https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507158537923-HGLITHKKWENSW0FTXOIV/Illume+Square.004.jpeg WORK - As part of the events portfolio I oversaw, there was an amazing action sports photo exhibit tour called Red Bull Illume https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507158612816-2BWA3G6IYO3J2IYCO0TK/Screen+Shot+2017-09-01+at+5.05.30+PM.jpg WORK - Users thought so too. The app brought in over 85k downloads in its first 4 weeks and later 132k user updates https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505250230081-ZLHW1ELITN615CPM1ASE/website+pics_horizonal.003.jpeg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507158691278-84BR7LG4LNA9G55INOKA/Illume+Square.003.jpeg WORK - The App also won an FWA Mobile Design Award https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507158564365-GCE3C535AJHPH2FDYDHH/Illume+Square.002.jpeg WORK - The iPad was 1-year-old and Illume was an exhibit of beautiful illuminated images - that's a recipe for a good app https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507022389590-G2O3DATMI6Y7S4KN8D2R/eSports+-+square.003.jpg WORK - After our eSports strategy roll-out we tripled the number of branded eSports events globally engaging over 150k event patrons in the first year https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507020459232-NHUBD6R7C1AUYIKZ83P1/eSports+-+square.005.jpeg WORK - It was never about a strategy for “advertising-adverse niches” – it was falling in love with gaming and building things for them that demonstrated that love Write here... https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507015278061-78YXHF6YZPCTZM0QWJ2G/red-bull-battle-grounds-at-the-hammerstein.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1508353817331-KGGRWM1IIGXKGMYU4L7N/Artboard.png WORK - As Red Bull’s first Head of eSports, I got to build our strategy from scratch with an amazing team from Seoul to Saudi to Seattle https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507020389379-DP48GMCX747DT3NE8I40/eSports+-+square.002.jpeg WORK - This meant defining not only our target audience and how to reach them credibly, but also how we’d speak about them internally https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507020437994-OO4TQFIQHASTD33VDC26/eSports+-+square.004.jpeg WORK - We doubled the eSports athlete team and their brand impact through unique projects and professional performance https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507167571047-7T88XNAVD4LSN5RSY8OC/260909CS01.jpg WORK - Soapbox Race did that same, drawing crowds that made freeways into parking lots and had cities buzzing with talk of "What Red Bull did this time." https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507168555976-RQXUD18WF5PSIFEE2CXN/red-bull-illume.jpg WORK - Red Bull Illume was an action sports photography event and exhibit which turned the spotlight on those behind the camera Write here... https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507168360118-RC5XEMS7706SLEO7P20F/Illume+Square.001.jpg WORK - I was given 4 weeks to lock in a city for Cliff Diving. If you catch me with a beverage in hand, I'll tell you the story of how Cliff Diving Boston happened https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507168416400-QIBE5RXNG66T4Y42CN17/finalists-play-at-red-bull-king-of-the-rock-2012.jpg WORK - King of the Rock was a global 1-on-1 basketball event where finalists battled it out on Alcatraz https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507167489425-QD3GOIELB6ZTKFNYBB5U/Red+Bull+Flugtag+Twin+Cities+USA+2.jpg WORK - The Flugtag series had the ability to draw hundreds of thousands for a laugh https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507164689900-GBHB9BU2C4GS3HGF6O5K/red-bull-music-academy-weekender-warsaw-2015.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507073456201-BSVDGNM623RSOQVPJ7QV/peterichardson-4ebdb89ef170c7.jpg WORK - I would later use the strategies developed for the Springboard to supercharge the marketing mix of the Art of Flight film and my future projects and products https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507154766609-IQZOFT92BAXTJY2H0MNF/redbull_layouts_STRETCHCURVE+%284%29.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507073088981-0C6BJ4FDRG94EXEUT28Y/peterichardson-4ebdb8d3f170ea.jpg WORK - The 120-page book was given to all marketers in North America and was reprinted for marketing teams in Asia, the Middle East, Africa, and Asia-Pacific https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507156448294-00JFWTJRGJYJ5IB8FL8K/redbull_layouts_PREcurve.jpg WORK - I’m not a big fan of corporate jargon, but the Stretch Curve helped our marketing team focus on how they could get more from each marketing mix https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507155745217-050Y5P5HE4NPAYWDWWD4/redbull_layouts_ACTUALSTRETCHCURVE+%281%29.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505250816481-N73S5VHEM6MZKWYDHATX/redbull_layouts_redbullFLUGTAG.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1560998505095-K3NXMNQ5DD00G1B3ILFT/frame_739.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1561000390568-RQGW375TAYFRQTVND1OW/Frame.io_FCPX_Workflow_Extension+copy.png WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1560998129343-K6PZK9RKDT71MTPBL3TJ/Frameio-+Square+copy.001.jpeg WORK - Leading a team at a fast moving start-up means being willing to step into many roles when necessary. This time it was writer/ director. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1561000470247-AOAFWUS13W252BRV1ZCW/Frame.io+Extention+Still.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1560999334964-0J8IM0VCI63C9NS3KHAY/Frameio-+Square+3.001.jpeg WORK - We built a small team around DP, Joe Simon and shot in 6 locations in the Portland Oregon area. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1560998974903-F1A5MAT21P4IWMFT88VQ/Frameio-+Square+2.001.jpeg WORK - The promo was written to demonstrate the full functionality of our new FCP X workflow extension along with our web app and iOS app. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1561003237764-8NM3Q9WOMX1XIKA5I5G4/Screen+Shot+2019-06-19+at+11.58.20+PM.png WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1561003271412-6AFC2RVC033RS10EU10J/Screen+Shot+2019-06-19+at+11.59.58+PM.png WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1561003307717-HCW8I1HW8RHO9X80LRU3/Screen+Shot+2019-06-19+at+11.58.57+PM.png WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1561003237764-8NM3Q9WOMX1XIKA5I5G4/Screen+Shot+2019-06-19+at+11.58.20+PM.png WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1561003271412-6AFC2RVC033RS10EU10J/Screen+Shot+2019-06-19+at+11.59.58+PM.png WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1561003307717-HCW8I1HW8RHO9X80LRU3/Screen+Shot+2019-06-19+at+11.58.57+PM.png WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/13ed9f98-5241-4b52-ae4b-1d761e7e75b5/Spectacles_KatVHarris_Portrait.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/ce006e84-7636-4a2a-a2cd-0d62f8d34c46/Spectacles_LeightonMcDonald_1.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/ca7e2ff4-1838-495e-a16f-d868ec8eca7b/Spectacles_ClayWeishaar_Lens_1.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/edb3096e-1aee-407e-8e16-02c48cd55b43/PixyHandLanding.jpeg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/193bebec-5aba-43d5-b1f7-0dea96f0ab34/405-OOH-3.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/68952e28-b3da-4659-a09c-1956b9555361/NYC_1.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/52c54a3b-f409-441d-8fd0-0b133ac82d34/Pixy_Salledespiliers_01.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/c84d23da-55c5-44f2-969a-b5c6f6c76bec/In-App-Web.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/0e02fd5a-6965-49de-a625-1ca50e80345e/Product-Page.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1501102337204-7UIMQVIKEZBFVCQLHJ84/AOF_HERO+2.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1504302751754-SERUVZMO6PYWWYVZ71VW/sig+series.001.jpeg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505250161598-YEQZFEKS36HHGOH7V9VT/website+pics_horizonal.004.jpeg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505258314739-4QIN7VBJ5TUXWFJA2WL3/c74161d3-c1a0-40ee-9ba9-3c8901a962ce..jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507020590676-9D7MZGV7I8G2V7B9KO5Z/parting-gewinnt-red-bull-battle-grounds.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505250208223-7TTGUXQF7WKX22GKEDVD/website+pics_horizonal.003.jpeg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1505342370970-YUMJMRQX8CTGZ6FAURDM/Shazam+wide.001+copy.jpeg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507162260221-0LF8OKBT87MASDEVV3ZY/red-bull-music-academy-weekender-warsaw-2015.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1507162390415-KGD3ZC1UA9XCAT6UQAZV/redbull_layouts_STRETCHCURVE.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1560996676163-34PVW1JAL2LEUSFMLCPY/Screen+Shot+2019-06-19+at+10.08.04+PM.png WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1561006903760-S4BAK94TGNQ4SDZVCJ0M/Morph_11_ProRes.mov.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1561087643643-B79G5P8Q8GC274PZK462/Screen+Shot+2019-06-19+at+11.20.13+PM.png WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1662675423535-6C0W854EVMLZX7ME3XSD/wallpaper.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1664840151593-EJCTC1WDC0WQZK4MKZUN/Kinney_WEB_I_GTM_Desktop+Video0507FINAL+000-239+000.jpg WORK https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1664841117658-O3ZBUTKM3W8QT4ZWOE2M/FEMALE_HAND_Flat_16x9.png WORK https://www.andrewagomez.com/contact-3 daily 0.75 2021-01-14 https://static1.squarespace.com/static/53c3d858e4b0e10af0dadb54/t/59b849f34c0dbf52558b1ac1/1487104996732/Type+Vol.+2+4.jpg Contact https://www.andrewagomez.com/about daily 0.75 2022-10-11 https://images.squarespace-cdn.com/content/v1/53c3d858e4b0e10af0dadb54/1562247243330-GG8JU2SQGBJPETUUTYH8/headshot.001.jpeg about